Negotiate a better IPv4 deal

The best IPv4 deal gives you capacity you can turn into customer revenue, with money left to grow. Go into a negotiation knowing the addresses you need, when you need them and what it will cost to put them into service. That makes every offer easier to compare.

Compare the market on the same basis

Ask for current offers for the same block size, delivery route and service requirements. Compare the full amount payable and the work included. A lower price per address may leave your team paying for transfer administration, reputation repairs or routing preparation separately.

Use current IPv4 pricing and market statistics for context. The IPv4 market trends guide explains the factors behind changing offers. Negotiate from current evidence rather than an old price table or a claim that one region is always cheaper.

Size the deal around the customers you will serve

Start with your launch capacity, intended origin ASN, locations and expected expansion. Separate the addresses you can put to work now from those you may need later. Buying a larger block can reduce the quoted unit price while committing more cash before it earns revenue.

Share one clear brief with each supplier: prefix size, use case, launch date, routing requirements, reverse DNS and location needs. Include the support and expansion path you expect after delivery. Consistent requirements make offers comparable and reduce repeated discussions.

Compare the cost of usable IPv4 capacity

Cost or outcome	Ask the supplier	Why it matters to you
Cash committed	What is payable now, at delivery and during operation?	Keep your growth budget visible
Delivery	Who completes the transfer and prepares the network handover?	Plan when the capacity can support revenue
Technical work	Who handles reputation issues, RPKI, IRR and reverse DNS?	Compare the work included with the work left to your team
Continuity	Who carries the registry interface and ongoing address operations?	Choose an operating relationship that supports your services
Expansion	How do we add capacity as customer demand grows?	Avoid rebuilding the buying process for every expansion

Choose addresses your network can use

Request the exact prefix early enough to check its history. Review reputation, current routing, RPKI authorisations, IRR records, reverse DNS and geolocation against your workload. Confirm which party can deliver the resource and make the necessary updates.

Use our reputation checklist before buying IP addresses to turn the findings into a deployment decision. If a block needs repair, include that effort and any launch delay in your comparison. The saving should survive the cost of making the addresses useful.

Negotiate the complete offer

Ask each supplier for a breakdown of address cost, transfer fees, intermediary fees and delivery work. Clarify payment milestones and what happens at each handover step. You can then negotiate the parts that change your economics: cash committed, launch readiness, ongoing support and capacity for growth.

• Trade volume for value: compare a larger purchase with staged capacity. Count the cash tied up in unused addresses.
• Make timing useful: discuss a delivery schedule that fits your launch, with a named team for routing and record updates.
• Bring technical findings into the offer: establish who completes any reputation or configuration work before you price it as ready capacity.
• Compare the next expansion: ask how you will add addresses and retain operational support after the first delivery.

Compare buying with direct LARUS leasing over the same planning period. Include the purchase outlay, recurring fees, internal operating effort and the value of keeping capital available. The IPv4 lease pricing guide helps you build that comparison without relying on a fixed market price.

Go directly to the operator behind your capacity

A broker can introduce a seller and help organise a transaction. An escrow service manages payment around agreed milestones. Your network still needs an operator responsible for the addresses after the transaction, including routing changes, renewals and the registry interface.

With LARUS, you work directly with the first-party IPv4 supplier. Address supply, network operations and Continuity are connected in one service relationship. You can put your attention into customers and expansion instead of assembling that operating chain yourself.

Lu Heng's Note 66 explains why an IPv4 transaction needs continuity beyond brokerage. If your chosen route is acquisition, buying through the LARUS ecosystem connects that decision to the available purchase journey.

Make delivery part of the deal

For a purchase, identify the relevant Regional Internet Registries and establish the transfer path before setting a launch date. Bring fees, processing steps and the parties responsible into the commercial discussion.

Coordinate the registry update with BGP announcements, ROAs, IRR records and DNS. Agree who will remove old configurations and test the new service. A completed transaction should lead into capacity your engineers can deploy with a clear handover.

Keep your capital working for the network

Purchasing capacity puts the acquisition cost and registry relationship with the holder. LARUS offers another way to grow: direct first-party supply with Unlimited IPv4 and Continuity, while the registry interface stays upstream with LARUS.

Compare the plans around your launch, ongoing service and expansion. Choose the capacity that helps you serve more customers, and keep your investment focused on the network and business you are building.

Questions about negotiating an IPv4 deal

What gives me a stronger negotiating position?

Clear requirements, comparable current offers and a realistic delivery schedule. Know the exact prefix you are evaluating and the work needed to use it. That lets you discuss the full value of the offer rather than only a headline unit price.

Does a bigger block always mean a better deal?

Compare the unit saving with the extra cash committed and the time before you use the addresses. Staged capacity or direct leasing can leave more money available for customer acquisition, equipment and new locations.

How do I compare buying with leasing?

Use the same capacity and planning period. Include upfront cost, recurring fees, delivery work, support, expansion and the registry relationship. LARUS Continuity brings that comparison back to the service your customers need to keep running.

Do I need a broker to get IPv4 capacity?

You can lease directly from LARUS and work with the operator providing the addresses. For an acquisition, compare the supplier's ability to complete and support the delivery, together with any fees charged by intermediaries.

What should I prepare for an IPv4 transfer?

Start with the exact prefix, the parties involved and the applicable registry process. Coordinate the required information and record changes with the delivery team, then plan routing and DNS activation around your launch.