IPv4 Broker vs Direct Provider

IPv4 broker or direct provider: the difference that matters

Your customers need working addresses today and a network they can keep growing tomorrow. An IPv4 broker helps arrange a transaction. A first-party IPv4 leasing provider delivers the ongoing service. With LARUS, you deal directly with the operator behind your supply, routing support and Continuity.

Choose around the business you are building: reachable services, reliable expansion and fewer parties to chase when something needs to change. That is why LARUS brings Unlimited IPv4 and Continuity together.

What does an IPv4 broker do?

A broker connects buyers, sellers, lessors and lessees. Its work can include finding a block, comparing offers, negotiating a price and coordinating the transfer. The party supplying the addresses may be a different organisation from the broker you first contacted.

What does a first-party IPv4 provider deliver?

A direct provider supplies the IPv4 service itself. LARUS makes that relationship useful throughout your deployment: address supply, technical coordination, renewal and continuity sit with the team you buy from. You can expand customer capacity without managing a separate purchase and a chain of intermediaries.

A completed transaction is the start of your network's story

Finding a block answers a sourcing question. Keeping APIs, hosting platforms and customer connections running is an ongoing operating task. Your provider choice should account for both: the capacity you need now and the service behind it after deployment.

Compare the service your business will receive

Brokered access and direct LARUS service

Your priority	Brokered arrangement	Direct with LARUS
Getting capacity	Find a matching offer from another supplier.	Build on directly operated IPv4 supply.
Support after delivery	Identify which party manages the block and each technical change.	Work with LARUS on the service and routing support.
Growing your network	Return to the supplier or market for the next allocation.	Plan expansion around Unlimited IPv4.
Renewal and change	Coordinate the underlying supplier relationship through the agreed parties.	Make Continuity part of the service you choose.
Commercial comparison	Compare the address charge, intermediary fees and support arrangements.	Compare LARUS plans directly, including capacity and continuity.
Operating your network	You run your network and applications.	You retain routing and application control, with LARUS supporting the address layer.

Fewer handoffs when your network needs an answer

A change to a ROA, reverse DNS or renewal can involve the broker, the resource supplier and your operations team. A direct LARUS relationship gives your team a clear place to act, so customer growth does not become an exercise in coordinating separate companies.

Keep technical work moving

Bring routing, registry records, address reputation, abuse reports and renewal questions to the same service relationship. Your engineers can focus on launching services while LARUS coordinates the address-side work, instead of making your team assemble the supplier chain.

Why LARUS is built for networks that matter

The strength behind your IPv4 supply matters as much as the block itself. Cloud Innovation's court-ordered AFRINIC shareholder position supports the address estate operated through LARUS. Its exclusive mandate appoints LARUS as the customer-facing commercial, operational and technical platform for that estate.

This is the foundation behind a direct LARUS relationship: a documented position at the registry layer and an operator responsible for the customer service. Explore the shareholder-rights record and LARUS mandate, then choose the capacity and Continuity your network needs.

One service relationship, your operational independence

You choose how your network serves its customers. LARUS supplies the address service and coordinates the supporting resource functions. Direct responsibility makes it easier to get work done while your team keeps control of routing policy, applications and infrastructure.

Keep capital available for growth

Buying a block commits capital to the address resource and leaves your team to run the associated resource administration. Leasing from LARUS puts that capital back within reach of servers, connectivity and new customers. Heng Lu's Note29 on IPv4 and capital explains why scarce IPv4 should work for operators' businesses.

For the wider decision, read why enterprises are reconsidering direct IPv4 purchases.

Turn address supply into working services

Four connected layers make IPv4 useful. Your commercial relationship provides the service; registry records identify the resource; routing authorization supports its announcement; your network delivers the applications customers use.

• Registry records: keep resource and contact information aligned with the service.
• RPKI, ROAs and IRR: coordinate the origin ASN and routing records for your deployment.
• BGP and connectivity: announce the prefix through the upstreams you choose.
• Reverse DNS and operations: support applications, reputation handling and changes as your network grows.

A registry entry and a BGP announcement do different jobs. Coordinating both helps your team turn available capacity into reachable customer services.

You keep control of customer routing

Your ASN, routing policy and applications remain your team's decisions. LARUS supports address-side work such as LOA coordination, RPKI/ROA, IRR and reverse DNS, so your engineers have the resources they need to operate the network.

Choose addresses that work for your applications

Reputation, geolocation, security filtering and mail delivery affect whether addresses suit a service. Share the intended use early and include these checks in deployment. Our IPv4 reputation guide connects blocklists, routing and application checks to a successful launch.

Protect the network identity your customers already use

Your addresses become part of customer allowlists, APIs, firewalls, payment connections, VPNs, DNS and partner integrations. Keeping that identity stable saves your team from rebuilding those relationships each time infrastructure changes.

LARUS Continuity puts continued use at the centre of the service. Plan for renewal and change while your network is running, so address supply supports your next move.

A supplier change should have an operating plan

Renewals, resource-side changes and infrastructure migrations can all affect an IPv4 deployment. A direct provider gives you a service team to coordinate the response across the address layer. Discuss your network's dependencies with LARUS and build continuity into the plan from the start.

Move infrastructure without rebuilding your identity

Changing data centres, hosting platforms or upstream connections is part of growth. Keep your address strategy connected to your business, with routing and migration planning that supports the infrastructure you choose.

Compare the operating relationship behind an offer

A broker's introduction is one part of a transaction. Your long-term service depends on who supplies the addresses, supports technical changes and handles renewal. Going directly to LARUS brings those decisions into the relationship you use to grow your network.

Choose around your next deployment

Start with the number of addresses, locations, ASN and applications you need to serve. Then compare how each offer handles RPKI/ROA, IRR, reverse DNS, reputation, renewal and infrastructure changes. These are practical answers that help your team launch and keep customers connected.

Look at the cost of running the service

Compare the address charge together with intermediary fees, engineering time, support and future expansion. LARUS plans let you assess the direct service and Continuity together. See current LARUS plans to choose the capacity and continuity that fit your next deployment.

Questions network buyers ask

Should I choose a broker or buy directly from LARUS?

If your goal is ongoing IPv4 capacity for customer services, choose the operator that supports the supply after delivery. LARUS combines direct service, Unlimited IPv4 and Continuity in one relationship.

Does leasing give my team usable addresses?

Yes. Leasing provides IPv4 capacity for your network without an upfront block purchase. Your team operates its services; LARUS supports the address-side delivery and continuity.

What does registry-facing support mean for my business?

It connects resource records and authorizations with the addresses you use. Your team can get help with the address administration behind deployment instead of coordinating a separate chain of suppliers.

Can I keep my routing policy and infrastructure?

Yes. Your team controls its network and applications. Bring your ASN, locations and migration plans into the discussion so the IPv4 service supports those choices.

Choose a provider for the network you are building

Go directly to LARUS for the capacity, operating relationship and Continuity behind your customer services. Explore LARUS IPv4 Continuity plans, or read how IPv4 leasing works for the practical delivery options.